Value-added service…Analyzing and underwriting the 4 fundamentals that affect pricing
Asset Position
- Complete review of the assets’ competitive position in advance of entering the marketplace
- Individualized, asset-specific marketing plan that maximizes the overall strengths of the property
- Recommended strategies to maximize property value
- Adherence to a comprehensive investor due-diligence checklist
Debt Capital Markets
- Recognition that a majority of transactions are conducted by leveraged buyers seeking to acquire property utilizing 75-80% debt financing
- Continual interaction with the most aggressive lenders (life insurance companies, GSE’s, pension funds, commercial banks and Wall Street conduits)
- Constant monitoring of the volatile debt capital markets to ensure the lowest cost of capital and optimal terms, thus achieving maximum asset value
Market Strength
- Thorough review of all properties within the competitive sub-market
- Determination of the strengths of the overall market
- Comparative analysis of the strengths and/or weaknesses of an asset in relation to the competitive sub-market
- Monitoring of potential development activity to identify new construction and/or land availability for development of competitive product
- Evaluation of economic and demographic growth patterns for the competitive sub-market and/or regional market
- Identification of specific characteristics within the market that support a general upward trend and positive prospects for the future
Investor Demand
- Accurate market timing which can often result in achieving positive pricing up to 10-15% of an asset’s value
- Depth of investors actively pursuing the acquisition of similar properties which can have a significant impact on pricing
- Experience of more than $947 million in real estate transactions, thus providing a continual assessment of the appetite and aggressiveness of investors
- First-hand knowledge of a wide universe of buyers and their investment criteria which results in Reed Real Estate Partners conducting an efficient and timely transaction